The Ms. CEO Show

**NOTE: The radio show mentioned in this blog posting was originally scheduled for Wednesday, November 18th at 4pm EST. It has been re-scheduled.

Storytelling is older than dirt. Family histories have been preserved by it and companies have been built with it. For business it’s often called “word-of-mouth” (WOM) and with social media in full effect its power has increased considerably.

Word-of-mouth a la social media is such a force that big bank rolled companies can’t even deny it’s influence. They can throw money at it—and have tried—but the authenticity factor trumps money so today everyone has to cull their story, treat customers well (hooray) and spread the good news via word of mouth. In some senses, this is grounds for entrepreneurs and small business owners to do the hallelujiah dance because we have great stories and the tools to tell them, even if we can’t yet afford a Super Bowl ad. But we have to know how to do that—and we have to do it consistently.

Are people talking about your brand like crazy yet? No worries! Today on The Ms. CEO Radio Show, we’re talking to Ted Wright, managing partner of Fizz Word of Mouth Marketing agency, to get the inside secrets that only a 15-year WOM marketing whiz like him could share.

Check out this cool WOM marketing metrics and best practices guidebook from the Word of Mouth Marketing Association, and listen to the show to get your story going!