Monthly Archive for June, 2009

Just Create Something That People Really, Really Like

Something happened yesterday and I woke up a much simpler person.  I think what happened has been stirring over the last few months as I have had some dramatic, life-changing experiences; but whatever this big bang was, it took the form this morning of a personal mental shift (sometimes called a “breakthrough”) in me. 

This calmer, simpler perspective and approach will probably show up in myriad ways in my life over the next few months but the most obvious way it is coming out now is my desire to write this blog sharing that everything—especially business—is so simple.

Want to know the really simple way to be successful in business?  Just create something that people really, really like.  When you do this, everything else will come together.  You’ll get customers because everybody tells other people about stuff they really, really like. 

That will bring in money, which you need to run your business.  Your business growth will necessitate the need for employees or contractors, and you’ll find good people to work for you because everybody wants to work for a brand that people really, really like.  Publicity?  That’ll come.  Press can’t help themselves—they love telling people why so many other people really, really like something (and the cons of why they shouldn’t, but why they do anyway). 

Taxes, accounting and all that other back office stuff required for business?  Well, you can hire the best help money will buy to take care of that stuff if you don’t really like doing it because you’ll have so many customers who really, really like coming back for more of what you created that is relevant to their lives.

Product/service.  Customers. Marketing.  Back Office.  That’s pretty much a business.  So, you see, it’s simple. Just create something that people really, really like—and you’ll really, really, really like the result.

Be Encouraged,

Felicia Joy

Clarity Comes from Movement

For most entrepreneurs, your business, even with the greatest business plan, starts out as a basic compelling idea for a product or service and morphs into something else.  The idea that you start out with is only a figment of your imagination because what you set out to create throught your specific business doesn’t currently exist. 

As you make your way down the path of figuring everything out in order to move from imagination to reality, the world around you will have an impact on how each part of the business that started out in your head comes to be in real life.  Most times, what comes into fruition will be adjusted by the needs and demands of the people your business will serve. 

Allow this process to occur.  If you stall, stop or try to protect every detail of your original idea, the clarity you need to find success and fulfillment will never come.  You’ll therefore be out of business and back at square one.  The most important things are to hold on to the essence of your idea and to keep moving.

Clarity about how it will all end up will come to you as you move along.  I promise.  Been there, done that—got the t-shirt, umbrella, note pad and coffee mug.  And, get this—it happens to the most seasoned entrepreneurs.  This is simply life’s way of giving you directional signage to grow the business, so have faith and take heed!  Clarity will come.

That said, I want to share some background information and changes you will see based on clarity that has come to me.  Ms. CEO Media Inc. launched in December 2008 with “The Ms. CEO Show” as its first media product.  Ms. CEO Media Inc. is a specialty media company that produces content to inform and inspire women entrepreneurs to achieve their greatest potential in business.  The company will eventually be the go-to source for women entrepreneurs to get information, inspiration and leads/referrals for everything you need to build your business.  So, we’ll deliver content through every possible platform—radio, television, print, Internet, live events, merchandise and mobile.  All specifically for women entrepreneurs. 

We’re currently active in:

  • Radio with The Ms. CEO Show;
  • Merchandise with our “Ms. CEO” t-shirts; 
  • Live events with our signature events: Pretty Powerful, an annual celebrity-style photo shoot during which women get new fabulous, publicity-worthy headshots and Ms. CEO Martini Mondays, our bi-annual (twice per year) kick off your heels and meet some great women networking event;
  • Internet with our active blog here at msceoshow.com and our social media activity (follow us on Twitter — @msceo); and soon,
  • Print with the launch of our national “Ms. CEO Magazine”.

This is an overview of Ms. CEO Media Inc. and our current status. 

Separate and apart from Ms. CEO Media Inc., my life’s mission is to build substantially valuable businesses that create enjoyable and reliable employment for people—and to use entrepreneurship as a tool for positive social change.  In this capacity, as an individual, I have built and learned from multiple businesses in the past and I am now moving into a new phase of my mission with the upcoming launch of www.feliciajoyonline.com.  This is what I meant by clarity and changes you will see. 

We will continue to blog and connect with women entrepreneurs here on www.msceoshow.com.  The culture of women is special and unique—and the culture of women entrepreneurs is even more so.  Plus, as Marsha Firestone, President and founder of the Women Presidents’ Organization, said to me as she thanked me on The Ms. CEO Show,  the mainstream press continues to ignore or under-report on women entrepreneurs despite the fact that we are leading the small business economy.  So Ms. CEO Media Inc. has a lot of work to do to provide you the information you need and the recognition you deserve. 

But to carry on with my individual mission, which is predicated on me touching all people, from all walks of life, I am launching www.feliciajoyonline.com and moving into the publishing arena.  Mass communications is an essential part of spreading world-changing ideas—which is a necessary part of my mission—so I will be publishing books for all entrepeneurs and everyday people, on a regular basis.  My first book, Hybrid Entrepreneurship: The New Path to Prosperity and Success in an Economically Changed America, is due out June 16th.  (Sign up to be notified about it at www.feliciajoyonline.com or follow me on Twitter at @feliciajoy.)  I will also be posting my personal daily business blogs at www.feliciajoyonline.com once that site is launched.

What this all boils down to is the clarity that has come to me: You, each and every woman entrepreneur out there, and the women who will become entrepreneurs—all of you—are Ms. CEO.  I am Felicia Joy.  So, it takes a vast team of people to serve all of you and I am assembling that team to give you what you deserve through Ms. CEO Media Inc.  And, I, Felicia Joy, am going to use www.feliciajoyonline.com as my hub to share with the world—everyone in the world…both genders, all ages, all races and ethnicities, and all nations—the entrepreneurial thoughts, ideas and actions I think we can all take to make this a better place.

So, to my fellow women entrepreneurs, no matter who you see getting involved on www.msceoshow.com or with Ms. CEO Media Inc., please know that it is all for you and all for the betterment of what the company can provide.  And please know as well that I am always here as a resource for you.  Drop me a line at either felicia [at] msceoshow.com or info [at] feliciajoyonline.com or let’s keep up on Twitter (@feliciajoy and @msceo).

I’m all clear!

Be Encouraged,

Felicia Joy

The Ms. CEO Show - Top 10 Takeaways

On today’s The Ms. CEO Show, I chatted with two phenomenal women entrepreneurs: Lyn Ross, founder of the Institut Dermed Spas in Atlanta, whose business grossed $28,000 in 1990 when she launched it and more than $3 million today; and Candi Carter, a full-time Emmy award winning television producer who created “It’s Hip Hop Baby”, an educational DVD series that helps children, 2-6 years old, learn colors, numbers and other concepts using kid-friendly hip-hop songs that Candi creates.

These two women live on opposite sides of the country, have totally different businesses and have never met but their success stories have common themes!  Here are the top ten takeaways from what Lyn and Candi shared on today’s show:

  1. Don’t let life’s challenges and frustrations get you down.  Use them to fuel your business success!
  2. Get up early in the morning; you can get a jump on the day before anyone or anything else can get in your way.
  3. So you don’t know everything—no big deal!  Surround yourself with good people who know what you don’t know and are willing to help. (Think “interns”.)
  4. Don’t worry about what you cannot do; focus on what you can do—do it, and the opportunities will unfold.
  5. Listen to your gut.  Listen to your spirit.  Don’t take on other peoples’ fear and emotions.
  6. Be excellent.  Get training, credentials and other things that set you apart.
  7. Really know your business.
  8. Connect with the true purpose of your business—you may sell a skin serum but the real purpose of your business is making people feel better and confident about themselves.
  9. Don’t ever give up, just make the necessary adjustments to get better.
  10. Learn the numbers side of your business—so you can stay in business!

Be Encouraged,

Felicia Joy

Ms. CEO of the Week - Andrea Jung of Avon

Avon CEO Andrea JungShe’s as beautiful as a garden of roses yet tough as a box of nails: Andrea Jung—today’s Ms. CEO of the Week—is a 21st century business woman to be emulated and admired.  She is the CEO and Chairman of Avon, a $10 billion company that remains on the cutting edge of cosmetic sales, corporate responsibility, technology, and global advertising and marketing. 

I haven’t met Ms. Jung yet but I look forward to it.  Imagine a woman gutsy enough to “fire” herself to save her job and her company.  That’s what Ms. Jung did in 2005 when Avon’s profits were down and the hot water was rising, as investors raised their eyebrows at quarter after quarter of poor performance. 

To get the company back on track, Ms. Jung took some advice and fired herself.  Read what she shared with Fortune Magazine to find out what happened as a result.  I think I’ll fire myself this weekend.

Be Encouraged,

Felicia Joy